Because of the blog noise created by NBA free agency this year - a.k.a. "The Summer of 2010", a.k.a. "the Summer of LeBron" a.k.a. "LeBron-a-palooza" I've decided to write this little dig as a response to all those who are now crying "LeBron is an egotistical D-Bag".   Lend me your ears... or your large inflated contracts.  Your choice.


THE BACKDROP, IN BRANDS WE TRUST! - I WAX SOCIOLOGICAL (Don't skip this, it's important)

Whether you agree or not - we do in fact live in a society run by brands.  

Test - I guarantee that anyone of you could recognize and name over 100 brands - while you would undoubtedly be hard-pressed to recognize and identify more than a dozen plants in the wilderness.

In the olden days marketing was driven by visual advertisements that sold products because of their quality and durability. Time moves on and the invention of T.V. prompted marketing to turn from promoting and selling products - to lifestyles, ideas, symbols and icons. 

-      Nike says "just do it", selling sports, selling victory.


-      IBM went from selling to computers to ‘Selling Solutions'

-      APPLE did the same - selling instead the idea to 'Think Different'


Look around and you'll find an endless supply of further examples. Usually we don't even recognize it but brands represent who we are and what we expect.  We buy clothes, cars, foods, and shoes all because we feel their brand represents who we are.


Celebrities, like sports figures, are effectively used to promote these brands today.

Now that I've got you pondering or cursing the materialistic fiends we all are - let's bring this back to basketball.


Do you remember way back when LeBron came into the league and stated that he wanted to be the first athlete-billionaire? 


If you are the crowd I'm addressing this probably prompted the early seeds of your hatred and disgust that drives you to call him ‘egotistical', ‘selfish', and ‘narcissistic'.   If it's something else that drives you to call his goals of riches deplorable - you're probably just a capitalist hater and outraged that sports figures, movie stars, musicians can make millions of dollars while you as a school teacher or bus driver make dirt.  Cry me a river.  Or move to Cuba.  You and I aren't going to change anything so join the club and exploit the American Dream or live in envy and disgust for the rest of your life.

A CNNMoney article written back when the statement was made reads,

I'm sure everyone who talks about sports being too much about money can point to James' billion-dollar target as Exhibit A of that concern. But frankly that's more about the critics' envy than anything else.

No one objects when NBA owners use their investments to become rich at a young age, as Mavericks' owner Mark Cuban or Microsoft co-founder and Portland Trail Blazers owner Paul Allen did. And I doubt there was much criticism when Ty Cobb used a savvy investment in Coke early in the 20th century to become very rich after his playing days.

The fact that James is looking to follow the same course to success while he works to make money for his team, his league and his sponsors shows that he's a pretty smart 22-year old, someone to be admired, not scorned.

Do you remember what LeBron did to act on his statement?  Yeah that's right - he fired his agent and hired all of his high school buddies to run his business operations.   Stupid move right?  Wrong.  James is smarter than you think.  Let me direct you to an article written in Fortune Magazine back then in praise of LeBron's financial maturity.  They're no slackers when it comes to $ and cents.

I'll clip the meaty portions for your convenience.



"Most superstar athletes conduct their off-the-court business like this: They hire an agent who secures endorsement deals. The athlete shows up at the appointed time and collects checks and usually agrees to a number of "service days," occasions when he will be present for various PR and marketing events.

James began his pro career this way, but in May 2005 - toward the end of his second year in the NBA - he decided to make a change. He fired his agent, Aaron Goodwin, and established his own firm to handle all aspects of his business ventures. He put Carter, 25 - another Akron native, who had worked for Nike - in charge."

. . .

"As Carter recalls it, he was home in Ohio in May 2005 and visiting LeBron at his house. "He said, 'Mav, you know, my agent and I are just not seeing eye to eye right now. It's not what I want to do. I'm older now, I'm 20 years old, I'll be 21 in December, and I want to kind of do things differently than anyone has ever done them before. Of course, I grew up watching Michael and the way he did it, and he set the roadmap. I want to run my own business. I want to be my own business.'"

So in 2006, James founded LRMR Marketing, so named for the initials of the four buddies: Lebron, Randy Mims, Maverick Carter, and Richard Paul. The only real core competency James's brain trust possessed was loyalty. (In fact, it was James's former agent, Goodwin, who brokered some of James's bigger paydays to date - like his first Cavalier contract, a three-year, $14.5 million deal. He also negotiated the Nike and Coke (Charts, Fortune 500) endorsement contracts.)

Aside from working with his friends, there is additional upside to how James has structured his business. To reduce his tax liability, he formed King James Inc., a holding company, to contract with endorsement partners.

"Some agents I talk with are oblivious to the tax disadvantages of having the player personally contract for the endorsement," says Fred Nance, James's longtime attorney.

The NBA showed concern in LeBron's choice to hire his BFFs -

"I first met Maverick after I read that LeBron had fired his agent," says Adam Silver, the deputy commissioner of the NBA. "I was nervous that LeBron was going to be represented by a group of his childhood friends. But before I had a chance to call Maverick, he called me. Shortly into our first meeting I had a sense of relief that LeBron was in good hands."



Continuing on about LeBron's tactical decision to hire his buddies and make his own successful marketing company the article reads,

"The arrangement has worked, not least because LRMR has associated itself with top-shelf accountants and lawyers, not to mention Warren Buffett, who dispenses financial advice when asked. "If LeBron were an IPO, I'd buy it," he says.

. . .

The hoops superstar and the investor met earlier this year in Omaha to film a satirical video for Berkshire Hathaway's (Charts, Fortune 500) annual meeting (Buffett beats James on the court).

"I bought them some milk shakes and hamburgers, and we had a good time," Buffett says. "I was amazed at how mature he was, not just physically but in financial matters. At 21, I wasn't remotely as mature as LeBron. Maybe at 51 I wasn't as mature as him."

He says he's advised James and Carter on "personal financial matters" and speaks to them occasionally on the phone. "Neither of them needs my help, but I'm available if they need me," he says.

I don't want to insult your intelligence - but a nobody schmuck like me shouldn't have to explain why LeBron consulting Warren Buffett can only imply some form of advanced intelligence on the part of the King.   Does Buffett answer your calls and tell you how to get the most bang for your buck? 



LeBron has been building his own brand ever since he decided to be his own business owner.  


But what idea does the LeBron James brand promote?  BASKETBALL.  The Fortune Magazine article I've been shamelessly copying and pasting (thank you Tim Arango) ends identifying this point - his product is his skill set and the ultimate success of his quest for a billion rides on his ability to continue to play at freakish levels and win championships. 

Well, he's got the first part right - but the championships haven't come to fruition, like everyone points out.   But that doesn't mean he stops promoting his brand and furthering his efforts to grow his company.

The best way to push a brand besides winning a championship is through marketing strategies.  King James is the King of marketing.  The mere fact that we have been talking about the "Summer of 2010" since 2008 is a clear indicator of LRMR's marketing competence.   He's pursuing international ventures, he's constantly making investments, he's doing all kinds of things to put LEBRON JAMES in lights - just as Nike, Coca Cola, Budweiser, Apple, Microsoft and any other brand does.

 More recently we've been flooded with LeBron this and LeBron that.   It's by design.  Smart design.  As this article on (a digital marketing company) points out - LeBron James realizes that digital media is the way to go.   He just joined Twitter - He's launching a new website in the ensuing days - he's televising his "Decision" ....   These are all smart marketing ploys to promote the LeBron James brand.

You want to boycott the show?  Go ahead.  You will be the minority.  The world - minus you will be watching.  Heck as mentioned in posts earlier - they're even talking about LeBron on all the retarded political news channels like MSNBC and FOXNEWS. 


"But Eutychus - look at Dirk, Durant, and Kobe, they're superstars and they just quietly accepted extensions and faded into the night!   LeBron is a Joke!" 

No - LeBron is a Ham.   THIS IS WHO HE IS FOLKS.  He has turned the Quickens Loans Arena into a nightly production with music - lights - shows - thunderous announcements, it's big-time.  He puts on elaborate pre-game high-fiving routines and often dances while on the bench.  He's done numerous commercials and whatnot where his acting/humor is center stage.   The guy is a Ham.  He loves to perform and he is VERY GOOD AT IT. 



If you asked me - I would say that LeBron is doing all the right things, he is growing his business and promoting his brand by using his own personal strengths.  He makes a living doing what he loves to do.  Can you say you do the same?  (Seth you can't answer)

As a basketball fan, LeBron's decision is a big deal - it changes the complexion and future of the league.

As a Suns fan,  I could care less where he ends up - though if he goes to Miami I do think it'll be kind of unfair for the rest of the league and not so much fun to watch that group of freaks destroy teams. 

We'll all know in a matter of hours and this fan-post will be meaningless.   LeBron is not my favorite player.  But reading everyone's vitriol and hatred towards him because of free-agency just blows my mind.  I think he deserves more respect than that.

******* NOTE ************

Just Read this


He must be doing something right. 

Did this post change your feelings about LeBron?

  393 votes | Results

RU Breaks Down Summer Suns Roster

Once again a great job by Scott Jon L focusing on the guys we don't know much about.

I'll be in Vegas tomorrow through Thursday so expect plenty of SL coverage....about basketball and not free agency super-hype

Based on statistics and accolades alone, Amare Stoudemire should earn an easy A for his eight seasons as a member of the Phoenix Suns. But there is so much more that goes into grading a...

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Tonight at 9:30 ET, LeBron James will take over ESPN for a half hour to announce his big decision. The decision will be aired from the Greenwich, CT Boys and Girls Club. What a fitting place to illustrate to youngsters how selfish and arrogant one adult can be.

Greenwich Officials have reported that they are very excited to air the sports world's hottest event and have hired 10 off duty cops, just in case. This is going to be a big damn deal, people.

Said First Selectman, Peter Tesei:

"I'm excited that he's chosen our town to make this monumental announcement and also that he's doing it at the Boys & Girls Club, one of the finest institutions. Greenwich is at the epicenter of sports activity."

Evidently a selectman is some sort of town official. I'm not sure what a town official does, other than somehow broker a LeBron appearance and world wide media frenzy via ESPN.

Personally, I find this kind of self-centered, ridiculous, preposterous, "event" absolutely abhorrent on many levels. At least Amare only tweeted a bunch of information. Before Kobe signed on with the Lakers again, he didn't make this big of a deal over himself. In fact, I don't think anyone in the history of sports has made the decision about his next employer into such a spectacle. I suppose, though, in this day and age, nothing should surprise any of us.

LeBron had/has indicated that his whole free agency was to be filmed as an NBA documentary. Of course, centered around him. So more of a LeBron documentary about LeBron than an NBA one.

In LeBron's defense, there seems to be some philanthropic aspect to the whole thing. The advertising proceeds for James' announcement will go to the Boys and Girls Club of America. And for that, perhaps we should applaud him or his inner circle, ESPN, or whoever made that decision.

For those of you who would enjoy a more eloquent and longer criticism of Lebron, check out Wojo's thoughts.

I now step off my soapbox to ask:

What do we all think about LeBron and his "Big Decision Special" tonight?

SB Nation sites (pilfered from Rufus on Fire)

Fear the Sword -- Full-fledged meltdown is not out of the question.

SBN Cleveland -- Where, sadly, turning to the other teams in the area doesn't do much good.

Blog-a-Bull -- Still maintaining hope that LeBron sees the light and joins the best team available.

SBN Chicago -- You think they're riding high from the Blackhawks? Midwesterners will never get cockier than if LeBron chooses the Bulls.

Posting and Toasting -- Knicks fans see the dream slipping away and suddenly find themselves rooting for a turnaround sparked by a guy who Bill Simmons astutely points out has "a bad knee and a bad eye [and] who hasn't played defense in six years." Ruh-roh.

SBN New York -- Having lived in Manhattan, if LeBron decides to go elsewhere, I can assure you a good chunk of New Yorkers will convince themselves they're too good for him and that he was afraid of all the "pressure" they'd put on him.

Peninsula Is Mightier -- Just don't remind them that the NBA plays with five men on the court, not three.

Will You Be Watching LeBron Tonight Make His Big Decision?

  510 votes | Results

Thanks Amare!  We needed that TPE.

More photos » Mark J. Terrill - AP

Thanks Amare! We needed that TPE.

Browse more photos »

Today's discussion on free agency, specific to the Suns's situation, centers on cap space and the use of exceptions to exceed the salary cap.

We talk about Amare, Lou and what the Suns can do this summer through next spring to bring in more top-level talent. The Suns are now a team with one star (Nash) and whole bunch of winner-type role players. This type of team gets into the playoffs, but doesn't go far because there's not enough high-end talent to finish off four wins before the other team does.

So, what can the Suns do now?


Higher Salary Cap

The new salary cap has come in higher than expected, at $58.04 million. The luxury tax line (where the team has to pay dollar-for-dollar tax for every dollar spent over this line) in about $70 mil.

This gives every team that was under the cap another $2 million to play with.

However, because of the next item on my list, this higher cap has NO IMPACT on the Suns.

Amare's $16.5 million Traded Player Exception (or TPE)

With the news that the Suns will sign-and-trade Amare to the Knicks today, we know that the Suns will receive a $16.5 million "traded player exception," or TPE, in return. 

This TPE can be used to acquire talent via trade while giving LESS or nothing back to the other team. Kinda like the beloved Kurt Thomas trade, except in reverse this time. Teams use this (or equivalent cap space) a lot.

But now that the Suns have this TPE, they are considered "over the cap" for NBA free agency purposes. An excerpt from Larry Coon's FAQ on the salary cap.

If a team is below the cap, then their Disabled Player, Bi-Annual, Mid-Level and/or Traded Player exceptions are added to their team salary, and the league treats the team as though they are over the cap.

So, contrary to what's been reported lately, the Suns DO NOT have $4 million (instead of $2 million) to spend in free agency after counting Frye and Warrick's deals. The Suns can only use EXCEPTIONS to the cap.

BUT THIS IS A GOOD THING! A very good thing.

First, Frye will be signed using the Mid-Level-Exception (MLE). Second, Warrick will be acquired via his own sign-and-trade from Chicago using a portion of the massive Amare TPE.

That leaves about $12.5 million left from Amare's TPE to use on any combination of players via trade.

Whither Lou?

There's yet another benefit to the Suns being "over the cap" thanks to the Amare TPE.

Since Lou Amundson has played for the Suns for two consecutive seasons, he qualifies for the Early-Bird Exception. This means the Suns are allowed to sign Lou to a contract up to mid-level ($5.8 mil), with 10.5% raises.  This is in addition to Frye's MLE and Warricks' TPE.

This does not mean the Suns want Lou for themselves anymore. They've already committed to Warrick, Frye, Clark, Lawal and Collins to spend some time at PF. There's simply no room for Lou. But if something happens to one of them (in summer league?), Lou is still a fallback option.

But even so, this is yet another bargaining chip for the Suns. Lou's been contacted by a dozen teams already. He is in demand. 

Option 1: Re-sign Lou for any value up to $5.8 mil a year and keep him (like, 3 mill?).

Option 2: If he wants to sign with another team who does not have the cap space available, the Suns can do another sign-and-trade with him and acquire equal-paid talent in return (like, Ronnie Brewer from the Griz in a mutual sign-and-trade?).

Option 3: Package him in a trade along with LB and get someone back at higher salary (up to 12 mil?) and not even use Amare's TPE yet.

Option 4: Sign-and-trade him to a team who is "below the cap," take back lower-paid or no talent, and get yet another TPE to use at a later date.


Lots and lots of options...

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