Now that we're over three months into the NBA lockout, we've discussed the motivation of both sides at length, and criticized each appropriately. I've been hesitant to state a preference for either position from the beginning and continue to believe that there is plenty of blame for both the players and the owners.

But one thing I find difficult to ignore is that the players have tin ears when it comes to stating their case to the public. Their Twitter campaigns of "stand united" and "let us play" have bombed, and the reason is simple: for the most part, NBA players are unable to speak the language of the fans, and are too detached from our experiences to make an effective case.  

The players aren't "fighting the power"; they are the power. That is, when you compare them to us fans. 


In December of 2010, a fruit vendor in Tunisia sparked a regional uprising when he would no longer accept being victimized by his government. Mohammed Bouazizi set himself on fire late that month, in protest of yet another instance of corrupt Tunisian government representatives attempting to steal from him. Bouazizi died weeks later, and became a galvanizing symbol for the fight against oppression. The governments of Tunisia, Egypt and Libya fell in subsequent uprisings in the "Arab Spring."

I don't intend to bring politics into this conversation, but current events are not the same as politics, and current events are relevant to this discussion. In the last few weeks in the US, Occupy Wall Street has brought uprising to America: the 99% vs. the 1%, protesting against the growing income and wealth disparity between the top 1% of wealthy Americans and the rest of us.

When NBA players attempt to reach fans with slogans such as "let us play" and "we stand united", it might seem as if they will win support from the general public given the current environment of uprising. But, here's what they miss: the players are the 1%!

They aren't stealing from us. They make their money legitimately and with our consent. We watch the games and buy the merchandise. Yet still, players are overpaid by any objective measure.

The mean average NBA player salary for the 2010-2011 season was $5.15M. The median household income in the US, as of 2009, was $50K, as per the US Census. So the average NBA player's annual income is 100 times the average US household income.

We as fans don't normally resent this too much. Our entertainers entertain us in ways that aren't quantifiable. They should be paid more than the rest of us, we reason. No problem there. But when we see ourselves in the current situation, where players are fighting to hold on to the great riches they have, while the rest of the country struggles with unemployment and a struggling stock market that compromises the value of our retirement accounts, it's hard to find support for them.

An NBA player holding strong in the lockout to maintain his and future players' income where it is instead of, say, an average salary of only $4M per year does not equate to the struggle of a laid off worker or that of a person who has had his home foreclosed. That NBA players don't seem to understand this is a bit insulting.

Is it fair that owners are pushing players hard to accept cuts in a mostly successful business? Probably not.

Is it fair that a player's skill of performing at a sport earns so much more money than what is made by teachers, firefighters, doctors and policemen? Absolutely not.

In the fight against unfairness, NBA players can take their place far in the back of the line.  

(I originally posted this over on my NBA Tumblr, so excuse that it may not seem like it was written specifically for BSOTS).

I was born and raised here in Scottsdale, Arizona in 1993, the year that the Phoenix Suns were last in the NBA Finals. I was raised to be a Chicago Cubs, a Chicago Bears, and a Phoenix Suns fan (my parents are from Chicago). I don’t have specific, vivid memories of those teams I grew up with. What I do remember, though, is the feeling I would get from going to the games and the experience of being at America West Arena. It was fun and bright and loud… the only word I can think of to describe it all is: exciting.


I remember that there was a sort of Lite-Bright style Jumbo-tron in the Arena and it had clever little pictures that would pop up when certain players scored. There was a revolving Penny for Penny Hardaway… an Italian dinner scene and a big moon that said "That’s Amare" for, guess who, Amar’e Stoudemire. I also remember that my brother and I absolutely loved Joe Johnson and we were mortified when he left.

As I grew older, I began to understand and appreciate watching the actual game of basketball. Since I never played the sport, I picked up on the rules simply from seeing enough games in person and on TV. Once I started to understand the game, my love for the Suns increased exponentially with every game.
I remember where I was when I heard that Steve Nash was coming to the Suns.
I remember exactly what I was doing when I heard my absolute favorite player Goran Dragic was being traded.
In the last two seasons, I’ve probably only missed watching 10-15 games.
I’ve had to pull all-nighters for homework because of Suns games.
I’ve missed out on countless social events and outings with friends for games…
All the memories are priceless and I wouldn’t change a thing.

I had the unbelievable opportunity to attend every home playoff game against the Lakers in 2006, which meant I got to see this in person:

The energy in the arena… can’t be put into words.

The greatest thing about either being at or watching a basketball game is the energy and sense of community amongst the fans. We cheer together, cry together, spend money on our teams together.. And how often does the crowd switch the momentum of a game? Well, quite often, I believe.
Two seasons ago, the Suns were down 18 at home in the elimination game of the WCF against the Lakers when Sasha Vujacic elbowed Goran Dragic in the face. The crowd, having something to get excited about again, roared in outrage and was immediately fired up.. The Suns nearly won that game.

I can’t tell you how many times I, a teenage girl, go to a Suns game or watch one at a restaurant, and end up engaging in conversation with random strangers, who are often male and at least 10 years older than me. It’s a community. And today, I feel that community with every single fan of any of the 30 teams in the NBA. Because now, we’re just waiting for basketball again. Not just our teams, but the NBA. The most entertaining (in my opinion) league in all of sports.

Suns, Blazers, Bulls, Pacers… these fans all love their teams the same way.

And for as much as we Suns fans don’t have in common with, say, Lakers fans, we have that much in common as well. For we are all fans of the NBA.

It’s insulting that David Stern and Billy Hunter, and everyone else involved in the negotiations, aren’t considering the fans enough. We are what make this league run. I believe we are on Day 108 of the Lockout, and even though NBA news has been scarce and not exactly enjoyable, there has yet to be a day that has gone by where I didn’t get some kind of chuckle or something informative from an NBA Blog or Twitter account.

The die-hards, the common fans.. the NBA wouldn’t survive without us. And that’s why I’m so angry. Even when nothing is happening, we’re still committing our days to the league, while they’re holding unproductive meetings maybe once or twice a week.

I will never walk away from the Suns, nor will I walk away from the NBA. But it will be very hard to forgive and forget all this once they start to play again. I’ll feel bitter for awhile. But then, I will see the guys out there on the court, and I’ll remember exactly why it is I fell in love with the NBA to begin with.

However, I am a die-hard, and it is so sad to think that, as a result of all this lockout insanity, the common fan won’t return to the NBA once it’s over. And while it will damage the league financially and in the public eye, what’s more sad is that those fans will forget the game they loved and watched and won’t get the same happiness from it anymore.
Because whether the Suns are winning or losing, every game day I come home from school, read the game preview over at Bright Side of the Sun, join the game thread, listen to my pre-game iPod playlist, watch the game, get sent upstairs for being too loud, and then hop on the post-game thread to either celebrate or vent.

The Suns are my life. The NBA is my life. There is nothing that makes me happier than that.

Without basketball, I’m not sure where to turn come the end of October.

It's not the missed rebound by Jason Richardson that I will remember for the next 20 years of my life, nor is it the thunderous dunk by Amar'e over Anthony Tolliver that will appear in my mind when I least expect it.


Instead, it is the personal moments I have had with the NBA.  The moments I have experienced with many but remembered alone.  


These are my memories.



Waiting for the NBA schedule to be released and then complaining about the perceived injustices of said schedule in relation to my team.


Risking my job by spending hours upon hours of work time looking on internet sites for the latest NBA news. It was worth it.


Going to bed at 10pm, waking at 2am, watching a game and then going to work on only 4 hours sleep. Doing it for as many of the 82 regular season games as I can and as many play-off games as possible.


Risking my relationship with my girlfriend by devoting more time to the game than to her.


Watching NBA Entertainment videos so many times that I would go to sleep at night with the commentary to 'Hakeem the Dream' running through my head.


Receiving a handful of NBA trading cards from my Coach and feeling like it was Christmas. My Christmas present contained Darrell Walker.


Buying a miniature Houston Rockets hoop with equally miniature ball and playing ball in my bedroom every night.


Attending the T-Wolves/Boston game at the O2 Arena and buying those tickets before the KG and Ray trade was made. I was prepared to watch that and pay £70 for the privilege.


Coaching some young kids and letting them rename themselves as current NBA players.


Sticking NBA stickers all over my German language book at school and having to look at Matt Maloney each and every day.


These are memories that have been created thanks to the National Basketball Association.

These are memories I treasure.

These are memories made by sacrifice.

These are memories I want to build upon with a 2011 season.

These are the memories of a fan.


And how sad, that as fans, we are all but a distant memory during these lockout talks.


I  was born in Phoenix, AZ in 1974.  At that time, the desert was not a very fun place. There were no Diamondbacks or Cardinals, or Coyotes. There was no urban sprawl and huge industry. Phoenix was a place old people went to live out their last few years in a dry place with cacti and snakes.



I grew up in Scottsdale, AZ. It was then an affordable place, lacking the pretentiousness and plastic of the new millennium. Of course now it's, well, kind of crappy-pretentious and plastic in most places. But you knew that.

In 1969, a man from Chicago helped put Phoenix on the map.


His vision and business acumen helped put the young Phoenix Suns franchise grow. He even bore a son into the franchise who would later help make the Suns a premier squad in the NBA.

The Suns were the first team to have a mascot.



And a legendary radio voice that still continues to entertain us all:



As I grew into a short, thin curly headed adolescent, the Suns became a huge part of my life. I met Sweet D, Walter Davis at my school when the Suns practiced at the Jewish Community Center. My father had season tickets in the Madhouse on McDowell. As my blood began to change colors to purple and orange, my passion for basketball and the Suns grew. We could afford the games, we believed in the team and its players.


Even when they lost.

It was a simpler time, a naive time. Kid's don't think about economics and profit sharing, CBA's, and corporate greed. This was even a time when tobacco corporations could subtly advertise their products:




A time when the PC was just starting out, the first nintendos were only a dream, and the golden age of Magic, Bird, Kareem, and Dr. J was in full flight;


  While a younger generation was only beginning to find their own wings:







Oh did I mention Dr. J? the Hall of Famer Julius Erving?

I was there for his "Last House Call in PHX."As a 12 year old I was allowed to sit on the floor, beneath the basket, and snap this pic and others:


with my Kodak Disc camera:


which took very bad pictures.

The years fly by don't they? We are innocent one moment and in an instant, seemingly are adults, with responsibilities, worries, vices, and the knowledge that our innocence has faded away.




Harsh realities in this day and age. Difficult to choose sides, especially when everyone is wrong, albeit for different reasons. when to choose self indulgence, when to ignore the truth, even when delusion is your last choice.




There have been very few constants in my life. But my first memories from youth were the Suns. I've celebrated and cried over them, I've spent money on them and invested many many hours watching them on television, thinking about them, and of late, writing about them. The players, coaches, and suits have come and gone. Lockout or not, Robert Sarver, David Stern, Billy Hunter or not, I can't shake it, I will always be a Suns fan. It's in the blood.

It's also in my blood to stand up and defend what's right. To speak out against what I believe to be injustice.

It is an injustice for the players and owner's to take away what is rightfully ours as fans.


Help us show the NBA how we're feeling today, a day of unity, for all of us fans. Post, comment, write anything and everything you feel about our team, our game being taken away from us.
We the fans are the critical component to the billion dollar NBA enterprise.  You have a voice, use it! Oh and don't forget your twitter hash tag: 




















I haven't written anything of note, here or elsewhere, for quite a few months now. There's an obvious reason for that, and it's the same for most people: apathy has well and truly set in now as far as the NBA is concerned.

Some will suggest that the bleak future of the Suns contributes to that apathy - the realisation that the Nash Era is all but dead and that chances of a championship are almost certainly gone now. It is a little depressing, considering the several talented rosters that, in my eyes, were good enough to win it all. There's no denying that.

But I dismiss that suggestion. It's been a while since the Suns have had a truly awful team, so I may regret saying this: so long as the Suns are playing, I'm satisfied.

Not necessarily satisfied with the team's achievements and performances, no, but satisfied with the presence of the NBA and a Phoenix Suns team to avidly follow. That's something I've been doing pretty much all my life, ever since I was bitten by the NBA bug at about 8 years old. I imagine for many of you reading this, you're the same - you followed the Suns (or any other NBA team) from a young age and have continued through to this day.

Here's the thing though - I'm British.

I can't stress enough how much of a non factor basketball and the NBA is in Britain. We are a nation of mostly football, rugby and cricket lovers (the latter two of which are awfully boring, yes). In recent years there's been a growth in interest, but nothing overly significant. Luol Deng put the spotlight on basketball a little, and with Britain hosting the 2012 Olympics (along with a Team GB competing in the basketball) there has been a bit of a lift.
However, there's no NBA shown on domestic television, and about a game a week aired on our adaptation of ESPN, if you subscribe to that. The NBA have tried their best with a few NBA preseason and then regular season games played in London, but really, there's a long, long way to go.

Growing up, I was blessed to move abroad, and that's where I got a taste of the NBA. I'll never forget the first NBA game I saw, the Suns vs the Supersonics some time around 1993. That memory stuck with me forever. Charles Barkley, Kevin Johnson, Shawn Kemp...I vividly remember seeing them on my TV.

From that moment, I was hooked, despite not really knowing what was happening. It was less than a week before I had my dad installing a basketball hoop outside. For hours each day after school, I'd be practicing the moves I'd seen on TV. In case you're wondering: I struggled with some of Kemp's dunks, but managed to get the hang of Sir Charles' free throw routine.

The NBA bug had bitten me, and it changed my childhood.

That's the power that the NBA can have. It's a powerful product which can bring so much joy and excitement to people all across the globe, people from non-basketball surroundings like myself who would be totally oblivious to the NBA otherwise.

Fast forward almost 20 years, and I'm still well and truly an NBA fan. I'm batshit insane enough to wake up around 3am every other day to watch the Suns live via International League Pass. On top of that, last season I flew all the way over there to take in a 5 game homestand, pretty much a childhood dream of mine since...forever.

I'm obviously not the only one with these kind of commitments, I'm sure. There'll be plenty of international fans who make the same crazy commitments, both time wise and financially, to follow their NBA team. That's despite maybe not having any real connection to the team, city or state of their chosen franchises.

And this is what pisses me right off - that utter comtempt shown by the league to us fans, international or otherwise, who go through so much to support the teams and league. Breaking through to new markets like Britain and growing the game here, the NBA needs its fanbase, even if it is currently tiny. And yet, they couldn't give a shit.

There's been no apology (if there has been, I've missed it), no acknowledgement of us fans, and in my eyes there's been no real effort early on to try and avoid this. It's like they wanted it to happen. Hunter says he saw this coming years ago, so why not do something then? How many weeks and months since the lockout actually began before these guys even bothered to have significant meetings? It's been too little, too late. They couldn't organise a piss up in a brewery, and it pisses me off.

They know we love the league. They know it's almost like a religion for some of us, so they know we'll be back. And I won't kid anyone, I surely will be back. I need it back. That said, if the league thinks they can treat us in this way without repercussions, they should probably think again. I hope I'm not in the minority of people planning to drastically cut back their financial spend on NBA merchandise and such. We may be powerless now, but once the season eventually starts, we can make ourselves heard. Not happy with this lockout? Then don't give them your money, it's that simple.

Perhaps when the owners and players have finally agreed on how to divide their billions of dollars, they'll start seeing that there'll actually be a few less billions (well, millions) to divide when they treat fans this way. Not just because of any backlash, but also because they have totally shot themselves in the foot with the timing of this lockout. From an international perspective, here's why.

All through this lockout all I can think of is my childhood years discovering the NBA and the way it changed me. That was in the early 90's though. This is 2011. Consider that there'll now be what, ten times, twenty times the number of kids in far flung international places getting bitten by the NBA bug like I did? So many future fans will be lost through this disaster.

The explosion of the internet and social media means it's a lot easier to get hooked nowadays than it used to be. To illustrate this point, I used to follow the NBA in the early to mid 90's through weekly episodes of NBA Action that would be broadcast, along with reading a tiny scores report in one of the back pages of the papers, along with a game or so a week which I'd tape and watch numerous times. Even if it was the Lakers.

Then the internet arrived. Oh boy. Another vivid memory of mine is sitting there at around 8am in the morning, dialing up with a 56k modem, loading up Netscape Navigator (sigh) and going on to see if the Suns had beat the SuperSonics in the playoffs. It was just a box score that needed to be refreshed, but I sat there clicking away nonstop. The Suns were down 3 and there were only seconds left. Then it was tied. Rex Chapman hit that shot.

It was just numbers on a screen, but it was as exciting as anything for me. Hell, I even persuaded my parents to pay for a Fastbreak magazine subscription (remember that?), even though only about 1 in 3 copies ever made it to my mailbox. That's what it was like back then, a real effort.

Now? I subscribe to International League Pass, so I have NBA games on tap. There's plenty of top quality websites, this one included, to get my NBA fix. Then there's social media like Twitter, where I'm able to 1. follow the Suns and half their roster on Twitter, even interacting with some of them from time to time, 2. interact and discuss with fellow fans and get to know some great people. In other words, a truly amazing, enhanced fan experience, nothing like back in the day where the best you could do is submit questions to online chats (even though I remember the time John "Hot Rod" Williams answered one of my questions and it made my week).

All of this combined means this is a great new era in which to follow the NBA, regardless of age. They are blessed with a product which is incredibly strong in terms of internet and media presence. They cover social media better than any other sport. And obviously, the league is more popular than ever, even if it's not terribly competitive and equal. If ever there was a time to have a league up and running, it's now.

Fans will be lost, I've no doubt. In the 1998 lockout, I lost interest in the NBA so much that I actually started to get hooked on the NHL instead for a good 6 months or so. Of course, I always had my football (English Premier League), but after being hooked on one American sport, that's what you do at that age. You find something similar to fill the void. The 1998 NBA lockout is the only reason I know of Jeremy Roenick and Keith Tkachuk.

Lost revenue, lost fans, lost faith and lost respect. The damage they're doing to themselves internationally can't be underestimated. More fool them.

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