Now this is thinking outside the box.
The league has filed a lawsuit against the player's association, and it's looking more and more like the season will be delayed if not cancelled entirely. The gut reaction is to think of this as entirely negative. I mean, no basketball equals bad, right?
Why does the NBA season always start in late October/early November? Why do the NBA Finals have to be played in June?
Wouldn't the NBA be better served with a Dec. 1 tipoff and a July finals?
What Tramel suggests, thinking outside the box and turning a disadvantage into an opportunity, is that the NBA fill a sports-fan need in early July by starting and ending the season later. There's nothing big holding the NBA schedule back from starting later and ending later, and television ratings surely could be improved by taking July as it's own form of March Madness.
In Phoenix, it could mean extended respite from the summer heat, while watching the Suns compete for a Western Conference Title and NBA Championship.
Tramel keeps running with his idea:
Tip off the season in December, start the playoffs in late May. You could still play the All-Star Game in February, to avoid March Madness, but the trading deadline could move to late March, maybe a Tuesday, and the NBA could muscle in on some of the basketball jones that for decades the colleges have confiscated for March.
Anyone see any big issues with this? Even if this doesn't work, it's an excellent lemons-to-lemonade reminder that in every challenge is an opportunity for design and redesign: for increased revenue, efficiency, and improvement of the sport.