For a while now I have felt like a distant cousin to the Bright Side that was accepted and "kept in touch," but was distant from the family. That is all changing now as I have fully come over to the Bright Side out of the shadows.

Working with Dave, Jim, and Seth has been fun from afar, but I think coming together as a cohesive unit now should make Bright Side a formidable source for Phoenix Suns news and analysis.

I am not as eloquent and waxing as Jim Coughenour (Coke-an-hour) with the way his mental thesaurus leaps over our heads in a single, effortless bound.

There is no way I can match the knowledge of a life-long Suns fan like Dave King who can, with vivid detail, recall the 11th Man on the 1993 team as they waved their towels with vigor and passion.

Seth Pollack is the voice of the voiceless here -- or at least the voice of the most reasonable pessimist with acute expectations and witty rumblings of a porcupine in defense mode as he breaks down the teams inefficiencies.

Those three bring an element that I will not try to match, but rather enhance with my own style.

What you get from me is a reporter on the ground (roaming reporter) that gets to practice, games, and events. My relationship with the team has grown over the years making it easier to get in-depth interviews to bring more than just opinion to my writing. There is no spin with me, just the black and white of a story with my depiction of grey. Not a fan of the team, but a subjective basketball head ready to give the truth whether it is appealing or not.

So who am I?

Well, not to get too deep, but I am a writer, a basketball analyst, and an NBA Draft scout. For the past four years I have independently run NBA Draft Insider (NDI) which is one of the leading sources for the draft making me one of those self proclaimed "experts" on the event. I go to events across the country scouting potential NBA players including the Nike Hoops Summit, NBA Combine, and relevant college games in the area, which couldn't be more relevant to the current situation the Suns are in.

On top of that I have written for three years as a free-lancer for Dime Magazine (NBA Draft and more), Arizona Sports 620 (Arizona Wildcats), and worked for 1010 Breakthrough Sports Radio.

Over the past year I have been with SB Nation writing for the Arizona Hub and had my work frequently get cross-promoted here. Now I am simply here.

That is enough about me. Time to dig into the Suns and make sure that I can continue the excellence that is the Bright Side of the Sun, which is quite honestly, the best in-depth coverage of the team on the internets.

My Phoenix Suns Tweets are Twittered at: @Kris_Habbas

My NBA Draft Tweets are Tweeted at: @NBADraftInsider

The Phoenix Suns announced Friday that point guard Kendall Marshall has been recalled from the D-League’s Bakersfield Jam and will be available for the Suns on Saturday night against the...

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To commemorate the Phoenix Suns’ four-game winning streak, the ValleyoftheSuns team goes 4-on-4 below with four burning questions surrounding this hot stretch. Which game was the most...

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There's an old saying in the NBA that no player is "untradable". But according to this report from respected NY Times journo, Howard Beck, the Knicks have tried and failed to give Amare Stoudemire to any taker.

Stoudemire Now a Problem for Knicks - NYTimes.com
This past summer, the Knicks offered Stoudemire to nearly every team in the league — "available for free," as one rival executive put it. But they found no takers because of his diminished production, his health and his contract, which has three years and $65 million remaining (counting this season) and which is uninsured against a career-ending knee injury.

Around these parts, most of us who were paying attention to the arc of his career, thought Robert Sarver did the right thing by not giving Amare the max contract he was looking for in 2010. Amare, of course, can't be blamed to taking $100m guaranteed over the partially guaranteed deal Sarver was offering.

It's the Knicks who were so desperate for star talent after years of Isaiah Thomas suckitude (and after LeBron took his talents away from the Big Apple) who were willing to roll the dice. You can even perhaps argue that they made the right move for their franchise and that by having Amare they were able to lure Melo.

Who's to say.

All we know now is that Amare at age 30 is a giant question mark on the court with an even bigger bloated contract attached to his name on the Knicks balance sheet.

I hope he's able to continue to play at some productive level. I like Amare and respect his work ethic and the shadows of his talent. I suspect he'll play out the next few years of his career much like Antonio McDyess as a contributing player but no longer a star; but we've counted Amare out before and he's come back to shock us.

For the Suns, Robert Sarver deserves credit for not making the easy, panic move that many local sports talk wanted. What he did after letting Amare walk, was another story, but at least those moves were easier to fix than having Stoudmire's contract on the books for three more years.

And Phoenix fans will always have our memories of those great times when Amare was destroying fools at the rim.


Illustration by Dustin Watson


For those who have been to Phoenix Suns games this season it's so surprise to learn that, yes, attendance is down from last year.

The team lacks a supernova star to attract fans just on the chance to watch him play live. Michael Jordan once said that Steve Nash was one of the few NBA players he would pay to watch take the court. The Suns don't have anyone like Steve Nash.

Nor is the team in a market flush with disposable income, such as Los Angeles or New York. Even when the Knicks featured a terrible team for several years there in the 2000s, they still filled up 99+% of their seats every night. Same goes for Chicago. The Bulls were really bad for a long time between Jordan and Rose, yet their arena was always full.

A team without stars in a middling market is going to struggle. Phoenix has always been a middling market that couldn't keep up with the big boys ticket sales.

While they sold out the arena regularly during the golden Barkey/KJ/Chambers years and again during the early Nash/Stoudemire/Marion years in the mid-2000s, those sellouts never got the Suns higher than 10th in the league. In fact, they have always drawn more fans on the road than at home, including this year.

Moving into US Airways Arena in 1992 (then called America West Arena) added thousands more seats than the old Madhouse on McDowell offered. Veteran's Memorial Coliseum, now host to state fair events and still ringed with orange seats, offered less than 15,000 seats. The pre-Barkley Suns never topped 15,000 fans per game.

At US Airways arena, the previous low-water mark in attendance occurred at the tail end of the Colangelos' reign, a mere decade after the brand spanking new arena opened. Over the three-season span from 2001-2004, the Suns averaged just over 16,300 fans per game. A far cry from 6 straight 19,023 sellout seasons in the Barkley years.

When Steve Nash returned and Robert Sarver's group bought the team, the good days returned. Attendance jumped back into 99+% capacity, though as stated above never better than 10th in the league. US Airways just doesn't have the capacity that other stadiums enjoy.

Great attendance lasted until last season, when the Suns failed to top the 16,000-per-game mark and is on an even worse pace this season.

The Suns business office is holding out hope for a better tomorrow.

"Though year-over-year attendance numbers are slightly lower at this point," said a Suns spokesperson. "It is still very early and we anticipate that those numbers will increase as we head further into the season, as is often the case."

Despite a poor record and a 9-game losing streak, the Valley is still stricken with Cardinal fever and will be until early January. The NFL is the elephant in the room. ABC doesn't even show NBA games until Christmas because they know that fans won't watch if there's an NFL game near it.

The Suns also cite the turnover in players affecting fan excitement levels.

"Between our fans continuing to become more familiar with our players," they continued. "And the NBA becoming more relevant after the New Year, we believe we will see a positive trend in attendance heading into the later part of our season."

True enough. Attendance will rise, as long as the Suns are in the playoff hunt. And heck, probably even if they aren't. The Suns had higher ticket sales during a 29-53 season in 2003-04 than they do today. America notices the NBA in the spring. That's just the way it's always been.

But that doesn't mean the Suns are doing well, by any stretch. You can surmise that all, or at least most, NBA markets are afflicted with the NFL virus. So, the Suns relative ranking with it's peers still means that fans are down on the Suns.

The Suns currently sit at 24th in the league in per-game attendance (which includes all sold season tickets) with 14,660 seats sold per night, or just under 80% of the arena. This relative position is down from 21st last season.

Again, I remind you dear readers that the Suns never ranked higher than 10th in peer rankings, even when selling every single ticket in the arena. Bigger markets have built bigger arenas.

It does not help that the Suns fail to offer any ticket-selling stars. That doesn't necessarily equate to ticket sales, though it doesn't hurt. The bottom 10 teams in ticket sales are also the bottom 10 teams in transcendant talent.

National TV games are a big attendance boost - fans must think they will be on TV? - even for small markets. But the networks don't want to show off a small market if the TV audience isn't engaged, and if there's no superstar to highlight. It's all about ratings, folks.

And offering big stars doesn't necessarily promise big attendance figures if the market is tiny. The Grizzlies, despite being one of the best teams in the West the last few years, only come in at 19th amongst their peers in attendance this season, and 20th last season - just squeaking ahead of the struggling Suns.

The Suns timed their "Satisfaction Guaranteed Night" with their only nationally-covered game to date - a Thursday-nighter against Dallas - to nearly fill the stadium. Attendance certainly passed the eye test. Nearly every seat appeared taken.

The Suns have five more nationally-covered games coming up this season, a far cry from the 25-33 national games a year the Suns enjoyed in recent seasons with Nash at the helm.

Will the Suns guarantee satisfaction at those games too?

"The Satisfaction Guaranteed Night was a big success," the Suns tell me. "And was based on that same idea of offering fans an opportunity to familiarize themselves with what is still a fairly new Suns team. We will continue to keep open the option of additional promotions, but have nothing planned at this time."

We'll see how the rest of the season pans out, but it's not starting well. No matter how you slice and dice it, attendance has never been this low in this arena.

The Suns cannot do anything about market size, but they can do something about the product they put on the court.

If the Suns keep winning, attendance will rise a bit. If the Suns are fighting for a playoff chance in March and April, the arena will be full.

But if they don't acquire some kind of superstar to replace what Steve Nash brought, and Charles Barkley before him, the Suns won't be selling out any more full seasons again.

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